Archive for the ‘People’ Category

White People Wednesday: A Vegan Expat Shares Her Feelings

March 6, 2013
Picture 5

Do you own Vegan Cooking for Dummies? No refunds!

The confession letter I would have preferred from vegan expat author Alexandra Jamieson:

•I’m no longer vegan.
•I believe in the good of veganism but I’ve decided to oblige my cravings for meat.
•The values I have preached can not be reconciled with the violence required to take the life of an animal on my behalf.
•I accept the contradiction.
•I will be donating the royalties from Vegan…for Dummies to Farm Sanctuary in perpetuity.

Instead, her letter hit me with—this is the only description I have—a tsunami of whiteness. A boatload of faux-spiritual, pop psychobabble about her “truth” and happiness, along with an “it’s-not-me, it’s-my-body” argument to displace any agency in the matter. It’s Manifest Destiny, it’s eugenics, it’s fundamentalist religion—everyone’s got God on their side. Except those being preyed upon.

I accept that some people depart. I don’t accept the justification. Even if you want to, you can’t die on a  diet of nutrient-dense natural foods. It can’t be the protein or the texture of meat that Jamieson missed—because by all measures those can be replicated to a level of placebo—I suspect it was the idea, the culture, and the “forbidden” that was nagging at her. If, in the wake of her cravings, she had written a public letter in which she confessed her cravings for meat, asked for ideas, or promoted ways to deal, she would have been overwhelmed by the support and compassion she implies her now-critics lack. That level of candidness would have been a better qualifier of the “honesty” Jamieson is being lauded for now. But she didn’t decide to keep it real during her cravings for a reason—she really didn’t want any advice or encouragement to stay vegan. She wanted to do what she wanted without interference. Same story from dominant classes throughout history—and no amount of soft-spoken, aha-moment, self-congratulatory rhetoric hides it.

When Jamieson advertises “Lose the Cravings” on her site, I guess she means give in to them (I’m sure she would still draw the arbitrary line at Twinkies, however). Great coaching for addicts.

My 30th Birthday and a Decade of Veganism

June 27, 2012

Image: © Jill Greenberg;

Today is my 30th birthday. Let me be honest. It comes on the tail-end of a week which included an unstoppable (though quiet) public meltdown I had at the farmer’s market,  a good cry at an osteopath’s office, the researching of Big Ag plans to bio-wreck Africa, a viewing of One Nation Under Dog, petitioning against military testing in the oceans, and yet one last cry sesh yesterday morning on the last day of my 20s (awesome week for Justin).

But don’t feel sorry—the week also included new work, a photo shoot for a new vegan mag, two invitations to speak at large veg fests next year, sunshine, and lots of fresh figs, hummus, peaches, cherries, and zhatar-topped greens. Isn’t that life, though, all wonderful and horrible at the same time. In the grand scheme of things, and when I think of the lives of my late grandparents who survived the Holocaust, my life is incredibly safe and full of good. The crying is just a release of things I absorb, hold onto, or am po lite about when I really want to break glass (if you’ve seen any of my media clips from the last few months, you probably shouted at your monitors for me). One thing I’ve learned: as activists, I think it’s especially crucial to take time to manage and release all the negative things we read, hear, and see, so that we do not manifestly become the things we are combatting. Note to self.

I am deep-down-thankful for this life. I mean it when I say I don’t take any of my comforts and joys for granted. It truly occurs to me to feel glad that relatively clean water comes out of the faucet when I turn the handle. There is so much to celebrate and do.

And on that tip, this day also marks my embarking on a tenth year of veganism—a little health experiment which began when I was twenty. What  essentially started as a dare by my love, Justin (vegan 16 years), has been the greatest and most activating discovery of my life—a gift I’m aware of every day. Not only has veganism provided me a high-quality of health—true wealth, it has become the basis of a meaningful career (I was never comfortable creating art solely for art’s sake), it has pointed me to some of the greatest minds and leaders of our time, and has granted me the company of people with truly golden hearts. Sometimes I can’t even believe how good people can be. Most drastically, though, veganism has provided me a clarity about the public realm; it has taught me the profound meaning of political freedom. I feel safeguarded in mind and body against the invisible forces that shape public thinking and behavior. That’s power.

It is worth it to me to absorb often horrendous realities so that I can more effectively be an agent of change.  I owe that to my grandparents. When I am down—be it for physical, personal, or professional reasons—I keep the animals in mind. We can change our lives any time we want to. We can leave anytime we want to. A cow, a sow, a shelter dog, a rabbit in a pillory can not. Their lives consist of moment-to-moment tormented frustration. Though the environmental hostility can be burdensome, and change can never come fast enough, I feel privileged to be at work in the beginnings of introducing the mainstream to veganism. I believe this movement is affecting every major industry and every corner of the world as we speak and that introducing kids to the idea veganism will eventually revolutionize all aspects of society. Another thing I’ve learned: never waste any valuable energy on in-fighting. It’s a surefire way to divide and sabotage our own movement. Let’s be good to each other as we work. At this point in history, we’re all fighting on the same side.

To celebrate my 30th birthday, I am recommitting to my inner Tank Girl, my punk rock idol since adolescence. She’s a tank-riding anti-heroine whose mission, along with her posse of animal toys and mutant Kangaroo boyfriend, is to destroy mega-corporations. If this were the Wild West, what a gang we’d all make up, right?! And since I prefer not to be the center of attention if not for the good of animals, Justin and I will just celebrate just the two of us by going to a respected rabbi’s talk on moral psychology—always inspiring, and then drive to Santa Monica for a raw food lunch and a stop at the beach. It seems the right place to set intentions and goals…like if you tell the ocean, then it’s for real, you’d better keep your word.

After that, back to work—professional and personal.

Thank you for believing in me and for being part of the Wild West posse I imagine has my back. I’ve got yours.

Stay tuned, more to come. -RR.

Why I’m Not A Millionaire by David Wolfe

January 14, 2012

Now THIS  is a leader. Hot off the press, the essay below is a letter released today by our dear friend David Wolfe. Check it out, we wish the whole world would.

by David “Avocado” Wolfe

Many people think I am a millionaire.  I have certainly been responsible for millions of dollars in book sales (hundreds of thousands of copies of my books have been sold in the past 12 years).  I’ve also put my name on products that have sold in the countless millions as well (over $30 million from one of my former companies alone). And I’ve helped support many independent businesses that have gone on to become multimillion dollar ventures too… but I, David “Avocado” Wolfe, am not a millionaire.

You are probably wondering how this could have happened.  Am I a fool? Have I allowed unscrupulous people to take advantage of me?

First off, I need to clear the air: not only am I not a millionaire now, I was never a millionaire in the past, and I certainly don’t want to be a millionaire anytime in the future.

Many people believe I own I don’t. I was offered a large percentage of the company last year and I refused. Many people believe I own, The Longevity Now® Conference… and I don’t.

I love these businesses and I support their success and they support mine, but I don’t have any ownership in any of them at all. I also don’t own any stock in any companies… nor do I own any companies that own companies.

Many people think I own lots of property too. I don’t. I operate two organic farms that are mostly owned by banks and if I ever end up owning any equity in these properties at all, I will immediately donate them to charity.

Less Is More

Let me be clear: I own very little. I have an 11 year-old Jeep, one computer, a stereo that I have had since 1986, a drum set I bought in 2000, my books, my plants, enough clothes to fill a suitcase, and a few necessities (blender, grounded flip flops, toothbrush, etc.). As you can see, I don’t own much at all. Why…?

The ancient Taoist Immortals embraced the philosophy of renunciation, living with the Earth, discipline, as well as abandoning attachment to worldly pleasures, wealth, and reputation as a path to longevity and health.

Throughout my whole life, ever since I first saw David Carradine as Kwai Chang Caine in the television program Kung Fu, I have become more and more enamored with the ascetic life of a Taoist Immortal.

In addition, I believe having nothing gives you the ultimate freedom of having nothing to lose. Because when you have a lot, you have a lot to lose.

One of the owners of Sunfood Nutrition, Robert Deupree, is worth an estimated $50 million. Do you really think if Mr. Deupree has to make a choice between doing the right thing and doing anything that will put his many millions in jeopardy, he will take the higher path?

His partner in Sunfood Nutrition, E. Douglas Harbison is the son of billionaire Earle Harbison who ran Monsanto for 10 years. Do you really think Mr. Harbison has any interest in selling the best superfoods on the planet if it risks putting his father’s legacy in jeopardy?

I don’t have answers to the questions above. I only offer them as something to consider:

The more things one owns, the more one has a vested interest in protecting those things s/he has acquired.

I also believe that the higher one climbs on the tree of life, the thinner the branches; it’s better to be somewhere towards the middle where the branches are strong and where the people who make up our world actually live.

If you know me then you know that I never speak negatively about people or their companies, however I feel the time has come to protect the natural food industry with some much needed clarification. As one of the pioneers of this industry I feel this is my responsibility.

My Favorite Place in the World…

One of my favorite places in the whole world is Costa Rica. Costa Rica has no military, guns, tanks, or soldiers, at all.  Do you know why? Because they don’t have any natural resources, such as gold, oil, or precious minerals that other countries value. When you have nothing others value, you have nothing to lose.

And yet because I value Costa Rica’s natural attributes, with it’s deeply healing volcanic hot springs, intricate rainforest ecosystems, beautiful mountains and beaches, and fertile farmland… Costa Rica, for me, is one of the wealthiest countries on the planet.

New Ideas About Wealth

This brings me to my next question: What constitutes real wealth, anyway?

There are many multimillionaires suffering in hospital beds, eating hybridized, genetically modified processed foods, who are spiritually, emotionally, and mentally confused. There are many billionaires even, suffering from poor health and unable to experience the vast number of enjoyments they have spent their life acquiring.

I have few assets, and yet I’ve never lacked for anything.  I’ve never eaten anything but the best food ever… slept in the best (grounded) beds ever… traveled to the most exotic lands ever… experienced the most extraordinary health ever, shared the company of the most beautiful friends and family, and most of all, met 100,000’s of fantastic, wonderful people like you who are hungry for the knowledge I share.

I am, in my estimation, incredibly rich — perhaps the wealthiest person in the world.

Only my wealth isn’t “mine”, it’s available to anyone who chooses to reconsider where true wealth and freedom is found.

And where is true wealth found? Consider the following:

  • True wealth is a peaceful state of mind.
  • True wealth is abundant physical health.
  • True wealth is spiritual connection to source energy.
  • True wealth is emotional wellness.
  • True wealth is found in serving others.
  • True wealth is knowledge of oneself, knowledge of one’s environment… and finding and following your mission in life.

In addition:

  • True wealth cannot be hoarded, only shared.
  • True wealth is not created by what one has acquired, but by what one gives away.
  • And true wealth (or happiness in oneself) is directly proportional to the happiness one brings to others.

So let’s consider that our previous notions of “wealth” and “resources” are possibly outdated and irrelevant.

Let’s also consider that making money for its own sake is a meaningless and never-ending, never-fulfilling endeavor.


The last time I owned a company was in 2009 when I was the CEO (and 50% owner) of Sunfood Nutrition. When I was an “owner” of the company, I not only found myself surrounded by greedy sharks looking to use my name to sell more stuff to more people (and not caring about the quality or source of the products)… but I also found myself working harder and harder for less and less.

In fact, Sunfood Nutrition is a good, but tragic, example of what happens when the power of greed and control overtakes the power of doing some good in the world (I will share my epic battle – in exquisite detail – against the crooks at Sunfood in the future, and it is quite a story).

Since July 2009 (when I was defrauded out of the company assets) I have had nothing to do with that company and I am continuously shocked at the criminality and unconscious behavior displayed by the people who run it.

A Mission-Driven Life

So you might be wondering why I continually recommend the products I love without getting rich in the process?

Because it’s my mission in this life to search for the most time-tested, scientifically-researched, healthiest, most valuable (even magical) raw foods, superfoods, superherbs, and longevity technologies and share my discoveries with as many people as possible. All the money that I could have put in my pocket has been consistently reinvested back into expanding our choices and broadening all of our horizons.

It is my mission to give a voice to the healthiest choices ever — especially those that have yet to see their day in the Sun.

It’s not about making tons of money. It never has been. It is about the mission and the message. I have found this to be true of nearly every great achiever I have ever met — their mission and message in life comes first.

And the one thing I really want is a planet that is filled with: the best foods, the best herbs, the most extraordinary organic farms, massive wild tracts of land, and the healthiest humans possible.

  • A planet where we are all supported in implementing the best solutions ever to overcome our health challenges.
  • A planet that works for 100% of humanity and supports the spiritual health of all living things.
  • A planet that has put the LOVE back into every project and endeavor.

The more I share the knowledge I have been gifted… the closer, I believe, this dream to be. There have been BIG changes for the better in the global health scene and in our world in general over the last 20 years. We are making progress.

The Proper Role of Money

So where does the role of money fit into all of this?

We must appreciate the power of money and understand its important role in making things happen in the world.

Money is not the root of evil; it is a very powerful—but also limited—force.

Without money, there is no way we can ship thousands of kilos of organic, non-GMO, non-CCN-51 hybrid cacao from the jungles of Ecuador to a store shelf in the United States. We cannot package and distribute cacao just because we want to, we require money to make that happen. At the same time, I cannot use money to improve my spiritual practice or to achieve a peaceful heart; to do that I require discipline, hard work, and concentration.

Again, money is not the root of evil… but it’s not the root of everlasting happiness either. We need a balanced approach in our understanding of what money can and cannot do for us.

Which brings me to my last point:

If I don’t want to own anything, why don’t I do everything for free?

My answers are simple: I have put out hundreds of high-quality education videos out on the Internet for free—more, I believe, than any other health activist in the world. I have also spoken at countless events for free in my career, but have I found that whenever I give too much away for free—it is less valued, easily discarded, or not appreciated. Too many free events attract takers and drainers (or “drainbows”) and those who feel entitled.

In addition, I believe in a fair energy-exchange.  The information I produce and products I recommend create jobs and income for thousands of hard-working people. I have always felt the obligation to support my contractors, suppliers, and farmers, even at great personal sacrifice to myself.

The products I create and distribute are good for the majority of people in every area: physical, mental, emotional, and spiritual and are based on my 20+ years of research.

Not everything is for everybody, but by working with probabilities, I know most people will discover something unique and special in what I have to offer. And in quality the stuff I bring to the market is unsurpassed in the health food and natural products industry because my field experience has given me the connections no one else has.

Ignoring the “Whiners”

My experience has been that the people who whine and complain about money (or anything for that matter), are the people who daily do what they hate and who are the most disconnected from their mission. These types of people often fall into the “drainbow” category — they take or attack but rarely give or appreciate. As a consequence, these types of people don’t want to do too much, but they expect a lot in return. They often believe that anyone who makes it in the world did so through fraud and deceit, instead of through hard work and integrity.

I work very hard, seventeen, eighteen hours most days. I am a firm believer that hard work combined with solid motivation (wanting little for oneself) and integrity along with a powerful life-mission (wanting a lot for others) creates an effortless, almost imperative desire to continually do the right thing.

I am not saying I have always done the right thing. Mistakes happen and are part of life. Nor am I doing the only right thing; I am doing what I perceive is right for me. What is right for you?  I don’t know. That is for you to consider.

My hope is that we can work together to spiritually put money in its correct and appropriate role until such time as humanity has moved past the need for money. The true wealth of friendships, deeper connections to source energy, spiritual peace, health, and tranquility of mind will be our reward.

Written by:
David “Avocado” Wolfe, January 2012

Founder of the non-profit Fruit Tree Planting Foundation (

Author of:
The Sunfood Diet Success System
Eating For Beauty
Naked Chocolate
Amazing Grace
Superfoods: The Food and Medicine of the Future
Chaga: King of the Medicinal Mushrooms
The LongevityNOW Program

Host of over 2500 health events worldwide


DJ Qbert: Connecting hip hop with veganism

November 16, 2011

DJ Qbert was born in 1969, but going by his looks, you’d guess he’s about half his age…He’s inquisitive, curious, supremely interested in life, and that’s right y’all, he’s VEGAN!

You may remember him from this commercial. An official Rock Steady Crew DJ and four-time DMC world DJ champion, Qbert is a bona-fide rockstar. Scratching the turntables like a modern day Jimmy Hendrix, Qbert is known for taking scratching and turntablism to the next level. When Qbert walks the streets of Japan, people bow to the master; in the Philippines there’s even more love and appreciation. But in the States, where authentic talent usually takes a back seat to fluff, Q is more underground…nonetheless, a grand master. Q attributes his youthful appearance and continued longevity to—no, not smoking cannabis—but rather to his plant-based diet. In a late night, post-performance interview, Q talks with us about water, being in the zone, and keeping a clear mind. Check this man out…he is a living LEGEND!!!

And doing what he does with his fellow Invisbl Skratch Piklz bandmate:

And if you’re in L.A., check Bua and Qbert co-signing Bua’s new book “The Legends of Hip Hop”:

Blue Zones and Cold Spots

August 26, 2011

Photo © David McLain, National Geographic

In several places around the world, termed “blue zones,” people live with mobility and vigor into their 100s. And in the “cold spots” of the world, there is little to none of the disease or chronic conditions that “plague” the West. No, these areas are not  full of the rich who can pay for the best food and medicine. In fact, most of these people are financially poor. They can’t afford a herd of animals and they don’t have refrigerators. So they eat plant-based diets and bury their food (before the age of appliances, fermentation was a standard way of preserving food). They commune with their families and neighbors, they feel a sense of connectedness and purpose, and they’ve made moving their bodies a priority in life. Sounds rich to us—this is about quality of life.

What do people from the blue zones and cold spots have in common? Here’s what we can learn:
•Eat a plant-based diet: These people eat little to no meat. Instead, the bulk of their diet is simple whole foods, deep greens, healing herbs, and spices.
•Eat small portions:
it’s a documented fact that the less one eats, the longer one lives. The heavier your meals—especially food unnatural to the human system, the more wear, tear, and burden on your energy and every cells in your bod.
•Eat good raw fats: coconut, olive oil, chlorella, avocado, raw cacao (omega-6), omega-3 (hempseed, chia, flax, AFA blue green algae). Healthy fats seem more important than protein in these diets, demonstrating a few interesting things. A) If you eat food, you get enough protein. B) Fats contain more calories than protein (9:4 cal/g), which means longer sustaining energy. C) When you think you’re craving protein, you’re most likely in need of good fat.
•Eat fermented foods:
kimchee, coconut kefir, kombucha, sauerkraut, these foods contain billions of “good bacteria” (probiotics) that promote health in the gut—thought to be the core of the immune system.
be part of a community. Show up, have someone’s back, and let others get yours, too.
•Keep it movin’: dance, walk, garden, shake it…at least sit on the floor and stretch while you’re watching TV!


Russ Rankin: punk rock activist

August 12, 2011

photo: ZJChaser

Lead singer of the punk band Good Riddance, Russ Rankin is a straightedge vegan—no drugs, alcohol, meat, or dairy. Known for his socio-political lyrics and animal rights activism, Russ and Good Riddance always made a point of sharing their knowledge with their skate-surf-snow-punk followers. In a scene where eating habits don’t always match the revolutionary values of the original culture, we’re glad Russ has led by example.

Years vegetarian: 2
Years vegan:

You’re from Santa Cruz, CA, a mecca of alternative thought and veg*ism. Was your hometown an influence on you?
Growing up in Santa Cruz opened my eyes to vegetarianism early on. There were tons of co-ops and old-school, hippie health food stores. I didn’t buy in for years, but I knew about it. Santa Cruz is a very liberal, green, organic type of town.

What was the final straw that turned you from being vegetarian to vegan?
I was on tour and we were in Seattle. I was hanging out with a vegan friend of mine and he was asking me why I wasn’t vegan (I was vegetarian at the time, but I wanted to be vegan—I was just procrastinating) and I couldn’t come up with any good reasons. He basically called me out on not doing what I wanted to do. I had no push back, no way to deny that he was right. That was it.

Punk rock often has a “fuck-the-world” attitude which motivates some and makes others passive. What made you choose activism when so many choose apathy?
I was always attracted to the focused social/political message in a lot of punk and hardcore music. It was compelling to me and it kind of woke me up as a teenager. The idea that we can effect real change through our actions and choices has always resonated with me.

Being on the road with other punk bands, you must witness a lot of unhealthy eating and drinking. Why don’t more bands make the connection between the counter-culture and what they put into their bodies?
I really don’t know. I think being in a touring band is hard because you’re expected to live up to this archaic stereotype of “partying” and being a total pile. You’re expected to live hard and abuse your body. I think a lot of people buy into it and many don’t realize the toll it takes until it’s too late. I think that punk and hardcore music has gone a long way toward changing those views—which has been cool to be a part of.

Staying true to the roots of the movement, we feel that a true punk has to be vegan. Your thoughts?
I think I see where you’re coming from—that it’s more counter-cultur[al] to be vegan than to eat at McDonald’s and I agree, but I also think it’s not cool to tell people what they can or can’t choose to eat or buy or put in their bodies. It’s tough when we feel strongly about something to not become a bit of a fascist about it but I think it’s important to remember that many of us used to eat meat (I know I did) and that we have to allow people to be free to make their own choices. I have had much better luck just positively modeling the lifestyle for people than trying to shove it down their throats.

A lot of people feel they’re “fighting the system” by eating “organic/local/cage-free/sustainable” meat and dairy. Why don’t you eat those things?
I think there are many reasons to go vegetarian or vegan. For me, one of them is compassion. The so-called “humane” meat still involves useless killing of innocent animals so in my opinion it’s just as bad as any other chunk of dead flesh. No thanks.

Most influential book/films:
Diet For A New America
by John Robbins was absolutely essential in my transformation. I would also ask everyone to watch PETA’s “Meet Your Meat” mini-doc.

John Joseph: punk rock vegan

August 3, 2011

Frontman of the hardcore band Cro-Mags and author of Meat is for Pussies, punk rock veteran John Joseph reps hard for Team V. When we meet a guy ambivalent about veganism, or a vegan auntie with a teenage male nephew she wants to educate, we point them towards John. In his book, John uncovers some radically persuasive facts about what’s really going on behind the veil of the food, health, and pharmaceutical industries. The conclusion—besides the title—is this: if you’re a meat-eater, you’re getting worked by the system…and there ain’t nothin’ punk rock about that. Check him out…

Age (totally optional):  49 and proud of it.  I’m doing an Ironman this year.
  Musician, Writer
Number of years vegetarian: 30
Number of years vegan: About the same, except a little ghee at the Hare Krishna temple back in the day, LOL.

Did you have preconceptions about veganism before you went veg yourself?
Nope, I got the knowledge and I applied it.  Hearing is the first step, but then you have to take action.

You went veg way before the “green movement” took off. How were you first exposed to the idea?
I was working for the [band] Bad Brains in 1981.  They were all veg, so I was surrounded by amazing people. Then I got a job at Prana Foods in Manhattan. The rest is history.  Now we all—regardless of HOW LONG WE BEEN VEGAN—have to spread the knowledge through compassion to all.

When did you realize that eating meat and dairy went against your own morals and values? 
Well, with meat, it was way back in 1980-81. But I ate organic dairy on and off… but I don’t support that industry any more,  it’s CRUEL.

What is the connection between punk rock and veganism?
Punk means you ALWAYS question authority…. so let’s question the agenda of corporate America, particularly the meat, dairy, fish [industries], GMO corps like Monsanto, and the pharmaceutical companies.  And where does it say that punk rockers have to be sick and feeble?  Fuck that!  You wanna fight the fight, you better be fit.

We notice a lot of people who are “against the system,” yet they still eat meat and dairy. Why do you think this is? 
That’s an oxymoron, those industries ARE THE SYSTEM.

Your book, Meat is for Pussies is chockfull of heavy-duty underground information. What shocked you most during your research? 
The cruelty and downright diabolical nature of these [food, health, and pharmaceutical industry] people never ceases to amaze me.  I had to do my research, the book is grounded in fact, not hyperbole.

Your advice to those who worry that “real men eat meat”:
Read my book, two times.

How is your health and energy compared to your omnivorous peers?
I mean, I can still flip off the stage, ride 100 miles on my bike, and run marathons.  As I said, I’m training for an Ironman in 2012.  The thing is, my endurance and strength wasn’t achieved by the suffering of others—and my health is great.  I never take meds.

Favorite books (or people) that helped show you the light:
Srila Prabhupada’s Bhagavad Gita As it Is (McMillan Press Version), Bad Brains’ first album,  Diet for a New America  by John Robbins, Fred Bisci’s Your Healthy Journey,  “The Mad Cowboy”  Howard Lyman, The Thrive Diet by Brendan Brazier, The Engine 2 Diet by Rip Essylstyn…. all humble, vegan activists. The judgemental pricks got to go.

Your favorite breakfast, lunch, and dinner meal:
Anything at Candle Café,  Angelicas Kitchen, or Caravan of Dreams [NYC].  Sometimes I just have a superfood shake and get out to train. Vega Sequel Whole Food Optimizer, maca, chia seeds, flax seed oil, blueberries, and hemp milk… all organic of course.

David Wolfe: superfoods for artists, dancers, and rappers

July 19, 2011

If you’ve seen the term “superfoods,” if you’ve sipped on fresh coconut, if you’ve snacked on raw cacao, then you’re already connected to David Wolfe.

For the past 15 years, David has been circling the far reaches of the globe, exploring the most progressive health information available…and bringing it to us. With a Masters in nutrition, and degrees in physics, mechanical engineering and law, David walks the walk. In fact, he’s strengthened his immune system so thoroughly, its protective radius extends feet outside his body. The man hasn’t been sick in years…and when we filmed this clip, he had just done 14 flights in 27 days. No doctor, no naturopath, no dietician on Earth could out-nutrition David…though we’d love to see that battle. He is a mad-scientist/living genius—and one of the wittiest, most articulate, brilliant, quick-draw speakers ever (when he comes to your city, GO see him!). While some of the crowd that runs with David have turned to raw meat and raw dairy (yeah, what?! What happened to the VEGAN raw movement?!), we can say for SURE—because he is a personal friend—that David does NOT partake in meat or dairy himself. Don’t be fooled by the hippie shirt and disheveled Woodstock hair, this is one of the baddest motherfuckers to walk this planet…barefoot-style. and

Jason Wrobel: Raw food genius

June 27, 2011

This is J-Wrock, our  favorite raw food chef. He was born in Detroit. He has perfect skin. He epitomizes the fun of being vegan. He makes the best raw kelp noodle pesto ever, AND… if you sign up for his newsletter, you get his free recipe e-book. What’s not to love? Like us, you might relate to the way he found veganism. And in the second video, well…you’ll see. Info at and follow more of his (hilarious) video blogs on his YouTube channel.

Mr. Wiggles

June 20, 2011

If you don’t know Mr. Wiggles, you’re about to witness an international treasure. Besides being one of the original innovators of Hip Hop culture—best known for his popping (check the second video—the music dances to Wiggles, not the other way around)—Wigs is one of the realest human beings on Earth. This South Bronx Puerto Rican came up during the birth of Hip Hop and has fine-tuned his skills in ALL elements of Hip Hop as a member of three legendary forces in the culture: Rock Steady Crew, the Electric Boogaloos, and the Zulu Nation. His career spans decades, he’s married with six kids, and he’s still got the energy to dance circles around the planet year after year. WTF??? VEGAN FOR 20+ YEARS, that’s what!  He was turned on to eating right in the 1970s by Afrika Bambaataa, one of the founding fathers of Hip Hop (Bam gave the culture its name). Back in the days, Bam took kids under his wing, but they had to abide by his rules of the Zulu Nation. You won’t even believe what Wigs says happened back then if you were caught eating pork while trying to be down with Zulu…

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