Archive for the ‘Uncategorized’ Category

WE BE Content is moving!

July 12, 2013


We Be friends,

We thank you for having followed us this long and wanted to let you know about some changes!

The We Be Vegan blog will be on hiatus for awhile—but access to great content is not disappearing! New articles will now be available in newsletter form by signing up here. You can expect to receive more great vegan info that you can put to use in your home and community.

We Be Vegan and its original mission will be back!

Until then,


Ruby & BUA

How to tell kids the truth about meat without inducing a meltdown

June 5, 2013

*Tweeeeeeeeaaak!* That’s the sound of my heart wrenching in joy!

In this video-gone-viral (the original has almost 2 million hits), we get to witness the very instant a child discovers that the food on his plate was an animal. I know this scenario is one that you might often approach (avoid) with supreme reluctance, unsure whether the moment of truth will teeter toward revelation or meltdown.

Watch before continuing (it’s only 2 minutes):


Wipe off the tears!

Like I did with my elementary school students, this mom gently stated the facts—without emotion, hesitation, or sugarcoating. You’ll hear me say this over and over again: when we speak frankly to children, they pay attention because they feel like they’re being let in on a secret. And when we give them the information they need to make educated choices, they choose wisely.

Little Antonio wasn’t scared, overwhelmed, or disturbed. The truth empowered him to take action and DO something—”a beautiful thing.”

These books are here to help you find the words to share your views with a little one (copies are on their way to Antonio in Brazil now!).



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Ready-to-go shareables for Twitter and Facebook:
“When we give kids the info they need to make educated choices, they choose wisely.” @ruby_roth #vegan #provethepoint

Allermates Health Alert Wristband Giveaway

April 8, 2013


Is your kidlet the only vegan in his or her class? Could the teacher use a reminder? These “V-Man” wristbands by Allermates, (originally designed for kids with allergies) can help day guardians remember that your little one doesn’t eat meat or dairy! Drop me a line and tell me why you NEED this! Winner will be contacted via email 4/13/13.


December 10, 2012

They should stock tampons next to this section at Trader Joe’s, no? #govegan

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